The Vegan Edit: Urban Decay

Urban Decay is certified as Cruelty-Free by Peta, and has this to say on animal testing and vegan products:


“Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA as cruelty-free.”


“Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.”


Creating this list, I was pleased by the number of products that are vegan, including a few eyeshadows, and love that they are so clearly labeled. Urban Decay is definitely a brand whose customers care about products that are both cruelty-free AND vegan and for once I am not questioning exactly how truly cruelty-free a brand is that gets its sticker from PETA. Find out more about cruelty-free and vegan logos here.

So let’s get cracking! Below is a list of all Urban Decay’s vegan products.
Click here to shop

Or check out my list of everything vegan at Too Faced.


Afterglow, powder blush (16 shades)
All Nighter, Liquid foundation (24 shades)
All Nighter, Waterproof & full coverage concealer (14 shades)
All Nighter, setting spray
Beached bronzer, (2 shades)
B6, Vitamin infused priming spray
Chill, cooling & hydrating setting spray
De-slick, Primer
De-Slick, oil control setting spray
De-slick, Mattifying powder
Holographic Disco Stick
Liquid Aura, highlighter
Meltdown Makeup Remover
Naked Illuminated
Naked Illuminated, shimmering powder
Naked Skin, pressed finishing powder (2 shades)
Naked Skin, highlighting fluid (5 shades)
Naked Skin The Illuminizer, pressed powder
Naked Skin, Colour correcting (6 shades)
Naked Skin, Full coverage concealer
Naked Skin, Ultra definition liquid makeup
Naked Skin, Powder foundation
Naked Skin One & Done, Complexion perfector
Optical Illusion, Primer
Quick Fix, Priming spray
Self Adjusting, Primer
The Velvetizer, powder mix in to liquid foundation
Urban Defence, SPF30 primer
Ultimate Ozone, Multipurpose primer pencil
24/7, Concealer pencil




Meltdown Makeup Remover, Lip oil stick
Naked, lipgloss (9 shades)
Sheer revolution, lipstick (7 shades)
UD X Kristen Leanne Vice Liquid Lipstick (pulse)
Vice Lipstick (3 capsule shades)



Eyes & Brows:

Brow Tamer, Gel (5 shades)
Brow Beater, Pencil and brush (4 shades)
Eyeshadow primer potion
Eyeshadow primer potion, Fix
Eyeshadow primer potion, Anti Ageing
Heavy Metal, glitter eyeliner
Liquid Moondust, eyeshadow (8 shades)
Mascara Resurrection
Perversion, Waterproof eyeliner pen
Razor sharp, Water-resistant liquid eyeliner (20 shades)
Troublemaker, mascara
UD X Kristen Leanne Eyeshdow
24/7 Velvet, Eye pencil




All Day All Night (priming and setting spray duo)
UD X Kristen Leanne Vice Liquid Lipstick Duo
Urban Lockdown travel duo (primer and setting spray)
24/7 Troublemaker (mascara and eye pencil duo)




Naked Basics, double ended brush (eyes)
Naked Flushed, double ended brush (face)
Good Karma, optical blurring brush

UD Pro:
Medium eyeshadow brush
Angled lip brush
Angled brow brush
Angled eyeliner brush
Contour definition brush
Detailed concealer brush
Detailed smudge brush
Diffusing blush brush
Diffusing highlighter brush
Domed concealer brush
Essential eye tool
Eyeshadow contour brush
Flat optical blurring brush
Flat eyeliner brush
Finger brush
Finishing powder brush
Iconic eyeshadow brush
Large tapered powder brush
Large powder brush
Large tapered foundation brush
Large eyeshadow brush
Large blending brush
Moondust brush
Optical blurring brush
Precise eyeliner brush
Smokey smudge brush
Smokey crease brush
Tightline brush
Tapered blending brush


Let me know in the comments if you want any more brands covered.

Thank you, and as always, be kind.

Coco. x


Author: Coco

Hello! I am Chloe, pleased to meet you This blog came about from the observation that people do what's easy. Unfortunately, tt is often easier to live in a way that can inadvertently lead to pollution, animal cruelty and poor working conditions in developing countries. That shouldn't be the case! And I believe it is our responsibility to shift the focus to amazing cruelty-free, fair trade and sustainable brands who are all changing the world. Join me and let's make the kind choice, the easy choice.

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