So, you’ve found me.

HELLO! Welcome to my cozy little space on the internet. I am Chloe, known to many as Coco, and I shall be your guide to all things cruelty-free, zero waste, ethical, fair-trade and beyond. I want to make your life ethical, and I want to make your life easy.

First, a little bit about me…

My ethical journey began with MAC makeup, a brand that I actually never purchased despite all my friends flocking to the store if we were ever in a shopping center (we small town folk get excited about malls) MAC tested on animals and therefore they were the devil to me. It wasn’t until I finished Unversity that I discovered that pretty much all the drugstore makeup in my bag were also tested on animals.

I was disgusted. Saddened. Outraged.

I vowed to only buy cruelty-free products from then on and I stuck by that decision with ease… It wasn’t long after this that a documentary called A True Cost came into my life and I knew a big change was brewing. I couldn’t turn a blind eye or look at makeup and clothing the same way again. And this my friend was only the beginning.

“What you do makes a difference, and you have to decide what kind of difference you want to make”
Jane Goodall

I believe it is time to rise up and do something. I believe we all have the power to make a difference. We can vote with our wallets for the changes we want to see and buy according to our values. Through our everyday habits, we can make this earth a beautiful place for our future generations.

I believe in the goodness and kindness of people, and like many of you, I want to make the right choices. The ethical choices. The kinder choices. The choices that seem easy but can be hard to find or even identify.

So please, join me in my quest to make our world even more beautiful, and every day a little bit kinder.