Hello! I am Chloe, pleased to meet you This blog came about from the observation that people do what's easy. Unfortunately, tt is often easier to live in a way that can inadvertently lead to pollution, animal cruelty and poor working conditions in developing countries. That shouldn't be the case! And I believe it is our responsibility to shift the focus to amazing cruelty-free, fair trade and sustainable brands who are all changing the world. Join me and let's make the kind choice, the easy choice.